About Us

Atypical Brands, LLC presents NuMe, a Los Angeles based brand that specializes in high end hair tools and liquids. Over a decade ago, NuMe revolutionized the hair industry with the introduction of the clip-less curling wand. Since then NuMe has brought the best ideas of professional hair stylists and specialists to life with innovations from Truffle Oil to Negative Ion Technology to create an award winning line of styling tools and products.